Coca-Cola
a summer campaign built for the streets, screens and shelves of Ulaanbaatar

Coca-Cola wanted a local campaign that felt made here, not adapted here. The task covered creative strategy, key visuals, KOL collaboration and a content plan that ran for a full season.

We started from one idea, sharing a cold one on a hot city day, and pushed it through outdoor, retail, influencer content and short films. Bright colour, real locations and a cast of local faces tied every piece together.