CU Convenience
short-form social reels that turn a corner store into a daily habit

CU is a convenience retail chain with hundreds of stores across Ulaanbaatar. The brief was a running series of social reels for Instagram, Facebook and TikTok that keeps the brand present every week without feeling like an ad.

We run the full loop: concept, script, shoot, edit and publish, with performance learnings feeding the next batch. Quick cuts, real staff, real customers and one product hero per reel keep the series fast, warm and recognisably CU.